Why Do Businesses Need An Email Automation Tool?

Email automation tool plays a key role to increase productivity within a short time. It is useful in managing repetitive tasks. Thereby, helping you to focus on several other aspects.

As a business owner, you would like to stay connected with your customers. Email automation is a powerful marketing tool that allows you to do so.

It allows you to send the correct information to the right customers at the right time. Thus generating leads as well as increasing sales from potential customers.

Email automation is the way to create emails that meet the needs of a customer. It allows you to send automated messages without working on it every time.

With the help of an email marketing platform, you can get knowledge about the target audience. This is by getting an idea about their behaviour, choice, and previous sales. The tool helps to personalize customers' experiences and increases the relevance of campaigns.

The importance of email automation tool

Email automation helps your business in many ways. Some of them are as follows:

1. Personalization of experiences

The key to ensuring the smooth functioning of your business is personalization. Customers are attracted through personalized content.

• 91% of customers prefer businesses that provide recommendations and offers.
• A report in 2019 shows that 72% of customers responded to marketing messages. These messages reflect the services that interest them.
• About 90% of customers find personalized content appealing.
• Email is one of the leading tools used by marketers to enhance the customers' experience.
• An experiment showed that there is an increase in click-through rates by 11%. These are the products based on the activity of the site. Furthermore, the revenue from these products grew by 38%.

2. Improve the retention rate

It is easier to sell products and services to an existing customer than to convert a new one. With the help of automation, you can stay connected with them. Customer retention is essential for a business. The higher the customer base, the more successful you will be. You should schedule a message for your customer so that they do not go long without your response. The most important thing is to generate relevant messages according to individual preferences.

A personalized text is more compelling for customers, and it helps to generate leads.

By sending automated emails, you can upscale your business. This also helps to decrease the load on manpower. The activities of customers notify the system about the kind of message to send.

3. Make the most of your marketing team

According to a survey in 2017 respondents showed positive responses toward email automation. They believed that automated email marketing can improve the productivity of an employee.

• 72% of people said that they would use the saved time on critical work.
• 69% trusted that automation is an effective way of saving time.
• 59% of people said that they would save 6 hours in a week. It is the time spent on repetitive tasks.

The goal of the email automation tool is to build strong relationships with customers. This would effectively reduce the time of marketing team spent on repetitive tasks.

4. Create scalable marketing strategies

While sending emails manually, the size of staff limits the number of customers. Within a period, you can cover up a certain number. However, once the custom base is doubled or tripled in size, there will be issues. Automated email projects marketing efforts for your business. The process is set up in such a way that it notifies each time someone signs up.

When the customer submits a signup form, then you do not have to worry about responding. The whole process is automated.

You can use triggered messages for capturing the attention of users. For instance, use a “subscribe now” option after stating all the necessary information.

Welcome emails play an important role. Although it is not necessary to respond to emails, people notice when you do not send one.

Following up a subscriber with a welcome message can help to turn new leads into customers. It takes a single click to add products to your cart, but a follow-up takes more effort.

Conclusion

Many people interact with a company before they become permanent customers. A "drip campaign" is a process used in such cases. It focuses on useful content about a product, company, or industry. The drip campaign messages are only for prospects that had shown interest. For more information on the email automation tool contact Helium CRM. You can log in to the website to get started.

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