Introduction
If you are a professional or a business owner chances, are you have seen marketing trends changing
in a blink of an eye. Since 2023 is just knocking at the door this is a good time to dabble into the
marketing trends which will gain momentum the following year. So what are the top marketing
trends you should know about? How can you benefit from these emerging trends?
Let’s take a look, shall we?
1. Conversational Marketing is here to stay
It's where customers communicate and engage with brands using chatbots and voice assistants. In addition, click-to-messenger is one of the most prevalent forms of paid advertising in online marketing.
The fundamental technologies propelling conversational marketing are artificial intelligence and machine learning. Digital marketing is here to stay.
With elaborate additions and AI-based advantages, businesses are aiming for constant engagement.
Why is it useful?
From a marketer's perspective, it's an effective technique to enhance engagement, which raises conversion rates and raises returns on investment (ROI).
Additionally, it benefits the sales process with high flexibility.
Chatbots help in pre-screening leads using AI and only send qualified ones to the sales team. Additionally, conversational marketing aids in the collection of a wider variety of audience data in the era of data-driven digital advertising and digital marketing.
From the standpoint of the customer, conversational marketing enhances the client experience and helps establish trust.
Conversational marketing boosts customer loyalty because of the immediate response of a business at different touchpoints.
2. Personalized content is an emerging marketing trend
Digital content can be tailored to a specific reader depending on the information a company has collected about them using the technique of personalized content.
Businesses can speak to readers in words that are relevant to them and display stuff that will be of interest to them by personalizing their content.
Examples of highly personalized content
There is constant personalization. Netflix makes video recommendations based on your viewing habits.
The homepage of Amazon displays recently seen items as well as those that, based on your past purchases, you might find interesting. Your social media feeds are personalized based on the content you most likely consume.
How will this marketing trend benefit me?
Personalization of content improves business. You can build relationships with your audience at every point of the funnel by including personalized experiences in your content marketing approach.
Your marketing budget is more effective overall, so this is good news.
3. Experiential Marketing is the next big thing
Experiential marketing is a style of advertising that uses in-person interactions with potential clients or consumers to boost awareness, comprehension, or sales of goods and services.
These marketing can take various forms including offline activities like live performances, trade exhibitions, demo days, etc., or online webinars and conferences.
The following are some of the advantages of experiential marketing:
- increase brand recognition
- create demand for searches
- foster a connection between a brand and its customers
- Deliver genuine in-person encounters
- Profit off people's fear of losing out
- Encourage the trial of a product or service
- to increase sales conversions
Examples of experiential marketing are as follows:
In preparation for Christmas sales, the well-known British toy retailer Hamleys created a pop-up store in London.
The pop-up store had live product demos, and special visitors, in addition to the items it sold.
The biggest guitar retailer in the UK, GuitarGuitar, offers soundproof booths so that consumers can test out guitars.
Customers can put their guitars into an amplifier, shut the door, and play as loudly as they can without disturbing other customers.
4. Influencer marketing and micro-celebrities are here to stay
Brands utilize influencers for their marketing campaigns on social media platforms like TikTok and Instagram, which is similar to celebrity endorsements.
Although it is by no means a trend, however, it is here to stay because of its simplicity. It is because of the simplicity this trend has gained such momentum.
Influencers, which include micro-influencers, publish material in which they engage with a brand by using its goods or services or interacting with its personnel.
Wrapping up
The year 2022 is almost over, and the marketing industry has seen several interesting trends come and go. However, as 2023 gets closer, marketers should anticipate a shift in new marketing trends to take new technologies and consumer behavior into account.
The way you advertise your business and yourself in the coming years will be influenced by these marketing trends. With the correct marketing trend, Helium CRM can help you step up your marketing efforts.
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