To provide a personalized experience for customers, marketing automation plays an important role. The technology behind automation is to make tasks easier and faster. Marketing automation tools are useful to conduct repetitive tasks. These include social media posting, email marketing, and even ad campaigns.
The common challenges faced by businesses are creating leads and improving customer engagement. Marketing automation software solves this issue, as it is ideal for bringing leads with the help of email sequencing.
When do you need an automated tool for your business?
Most businesses are rushing to buy automated tools. They do not even check whether they need them or not. Adding automated tools from the prior hand even before you are ready is worse than not having it at all. Businesses are ready for marketing automation when they fulfil any three criteria listed below.
- A marketing channel works for your business.
- The marketing team has more capital than time.
- There is a marketing team dealing with market research work.
- All the efforts follow a defined strategy.
- You follow growth marketing tactics.
Once you fulfil these criteria, your business is ready for marketing automated platforms.
Top 6 marketing automation tools
Listed here are some marketing automation platforms that can boost your business.
1. Omnisend
Omnisend is a comprehensive tool that includes a free plan for basic email marketing. It gives you the flexibility to add different channels to the same automation workflow. For instance, Facebook Messenger, SMS, push notifications, email, and many more.
This signifies that you can create an alluring channel for your customer. Besides, it notifies them through your opted medium. The features available include split automation, advanced targeting, and a drag-and-drop builder.
2. HubSpot
HubSpot differs from other marketing automation tools for a certain reason. It is an inbound marketing software and includes content and search marketing. This means that HubSpot offers different tools and one of them is marketing automation.
There is an advantage as well as a disadvantage of using HubSpot, i.e the system has a bit of everything. But, it does not go in-depth on any particular aspect. This tool plays an important role for small business owners.
3. Marketo
One of the best marketing automation software is Marketo. It has a larger knowledge base, which is great for new users. This software not only helps marketers in managing email campaigns but is also a great reserve of tools, especially for the sales team. It has a marketplace called Launch Point with lots of integrations. The pricing starts at $1195 per month.
4. Eloqua
Eloqua has more than 700 integrations. This suggests that the software can make each step of the marketing process smooth and personalized. Eloqua is an all-in-one marketing tool that emphasizes serving B2B companies. If you are searching for tight CRM integration, then do opt for Eloqua as it serves the purpose. The pricing starts from $2000 per month.
5. Constant Contact
Small businesses use Constant Contact for their benefit. Their primary focus is on email marketing. With the help of this tool, you can create automated campaigns, collect emails and send follow-up messages. It provides you with all the useful features required to run a business. The pricing ranges from $20 – $335 dependent on the features you would like to have.
6. Customer.io
Customer.io is one of the top listed software for its flexibility. The best part is it has a lightweight User Interface along with efficient customer support. Unlike other tools, Customer.io prioritizes email based on events rather than simple page views. The pricing starts at $75 per month and they offer a free plan.
Having said that, Customer.io is best for two kinds of users:
● It is for companies who prefer lightweight UI and want to work with marketing automation.
● Companies that need flexibility and customizations.
Marketing automation pays off for the customers by solving various issues that have arisen in the digital era. Customers have access to different information so it is difficult for them to identify the appropriate one. When they contact companies, even then they have disorganized experiences. This is because of moving across teams and channels, as well as platforms. Such issues need marketing automation to get resolved. These tools connect teams and gather data in a usable format. For further information, contact Helium CRM at https://heliumcrm.com/. It is a one-stop marketing solution provider.
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