More than 4 billion people all over the world use email. So it is no surprise that many businesses still find it useful as a medium of direct communication with their customers. According to the 2020 Statista report, the average ROI of email marketing was $36 for every dollar spent, with eCommerce, retail, and consumer goods reaping the highest rewards. This proves that email marketing campaigns are profitable and marketers should know how to make the most of it. The steps outlined here can help your business craft the perfect email marketing campaign in the future.
1. Understand the Goal
The email campaign has to set a clear goal aligned with your current business objectives. You must know what is it that you want to achieve and what actions are you expecting from the customers before starting with the process. There is a range of goals that you might be seeking from your campaign such as:
· Increased website traffic
· Nurturing leads
· Promoting brand awareness
· Promoting a product or service
Setting a clear target helps no matter what the size or scope of that goal. You can strategize your actions that will drive the success of your email campaign.
2. Know Your Target Audience
The target audience is mostly segmented on the basis of common factors like age, location, and levels of engagement. Better conversions depend on how well your segmentation is. Creating personalized emails for each group on the basis of what adds value to their life and gives it meaning is paramount. This way people will begin to trust your brand and be more inclined to take actions that will benefit you.
3. Personalize
Personalization is a natural follow-up to segmentation. Sending targeted emails that can meet specific needs and demands is a precursor to building a healthy and long-term relationship with your audience. What we mean by personalization is that your emails should reach humans and not just the inboxes. Your audience expects a unique and memorable experience so you will have to tailor the content of your emails to meet the prospect’s taste and expectations. Your subscribers receive a ton of emails daily so when you send personalized emails, the chances of a favourable response automatically go up. Thus, you can craft relevant and relatable emails that will more likely lead to interactions and conversions.
4. Incorporate Clear Calls-to-Action
Generic CTAs can work occasionally but rarely do they pack a punch to stir your prospects into action. So you need CTAs that evoke curiosity and interest in your audience so much so that they would start anticipating what comes next. So while crafting your CTA, think about your product and then think from the perspective of a buyer. Next, try to answer the following questions:
· Is it too hard to find?
· Is it a bit too short?
· Is it easy to act upon?
· Is it explanatory or descriptive enough?
Creativity is essential when you are trying to entice customers and this button is your one chance to create a portal of excitement or need satisfaction for your users. Make sure you go all the way so that they are interested enough to click on it.
5. Use A CRM
Customer Relationship Management blends technologies, strategies, and practices so that businesses can manage their interactions with present and potential customers. So, a successful email marketing campaign needs a CRM tool.
At Helium CRM, we create automated email campaigns with powerful tools that set up triggers and send periodic emails for you. So you can invest your time in other things that require your brain and muscles to function. Thus, we ensure that your email marketing lands successfully and without any hassle!
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