Millennials are driving the bulk of purchase decisions, becoming "the dominant demographic in the workforce" and assertively shaping their purchasing experiences. No matter how you market your product or services, millennials want to learn about new products via email blasts, press releases, webinars, and other online sources. This generation has grown up with technology and hasn't let go. That means that if you're going to reach this generation effectively, any communication has to be in their preferred style -- which is via email.
Here's how to email your way into millennial business, or tips for using email to drive sales:
1. Tell A Story
The first of the tips for using email to drive sales is to tell a story. Millennials are looking for stories in their business dealings, so don't just brag about your product or service features. Instead, provide some context and show some benefits to buying your product, even if it's something they're not currently thinking of. Stories are the way millennials prefer to learn -- and hear about new products. Instead of a plain "buy this" message, tell them why they need it and how it will make their life better. If you can't do that, leave it out. Don't worry about sounding like an infomercial; millennials like getting deals.
2. Make It Easy To Buy
Millennials read emails with their credit cards at the ready in their pockets. They want deals that are easy to find, understand and order. That means no links to your home page where they might be confused about what they're getting. Instead, make your offers clear with a few words of description and link directly to the product page. If you're offering a trial period, including the price so they can understand what it costs and how long the offer runs for -- millennials love transparency.
3. Write Email Content That's Visually Appealing
Use bold font, images, and color in your email to grab their attention. Millennials are more likely to open an email that looks pretty -- because they're not reading word for word, just scanning the screen. If your message is too boring, you're toast! You need to break up text with images and create a visually appealing email that looks good on mobile screens, too.
4. Get Them In An Email List
Don't just ask for a sale when they open your email; get them into your database so you can reach out again in the future. Even if all you have at this point is a name and an email address, you can build a relationship with them. Once you have them on your list, they'll start checking to see if there's anything new from you. You can use that as a selling tool or as a source for more stories. Either way, just by getting their contact information you're making it easy for them to buy from you in the future.
5. Make It Personal
One of the tips for using email to drive sales is to make it personal. It's not enough just to send a generic blast that was mass-produced because you think that works best. Instead, you need to find out how your customers want to be contacted and what they're interested in buying. If something sells out, be sure to let them know when you've restocked it. The more you engage with them, the more likely they are to trust your business and keep buying from you. Optimize your email marketing campaign today!
6. Do Context Marketing
Millennials are looking for more than just a sale or offer, so provide them with some interesting information that will appeal to their interests while they're waiting for your email blasts. That might mean including educational information about your product or service, industry news, entertainment tips, and more. As you learn what interests them, include it in your marketing content to make your emails interesting for this generation.
6. Track Engagement
The last of the tips for using email to drive sales is to track your engagements. Analytics are important with any type of marketing campaign, but they're crucial for email campaigns. You need to know which time zone your target market is in and when they're reading their emails so you can personalize future messages. By tracking these key points, you can boost your email marketing campaign for millennials and increase sales.
We at Helium CRM help you with automating your SMS and email advertising, as well as organizing your digital marketing systems. We offer marketing automation services, so that you may focus on more important things while we handle the repetitive chores of following up with customers and keeping track of leads, allowing you to focus on more essential items. Our services are unrivaled, and we can help you develop more successful campaigns that will inspire your sales team with higher-quality leads. With us supporting you, we guarantee that you'll achieve a better ROI and see your company grow.
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