The Practical Uses Of Text Message Automation

SMS marketing is one of the most effective marketing methods. It wouldn’t be wrong if we say that text messages are the most effective marketing strategy. Yet, it is under-utilized and under-valued. In this blog, we will show you (with statistical proof) why text messaging can help your business generate higher revenues. Another aspect of text message marketing that we will also highlight in this blog is the importance of text message automation and the benefits it provides. 

So, if you want to catch up with today's digital age marketing, automating text messages is the first step you should start with.

SMS marketing: why do you need to incorporate this strategy?

Text messaging services can be a profitable way to deliver your brand's message to your past and prospective customers. Here are some statistics to give you a better understanding of why.

1. SMS is an independent feature: 

Text messaging services do not impose requirements on the use of a platform, brand, or the Internet. Moreover, a person who does not use a smartphone also has access to receive SMS messages on their phones. This makes for effective communication, regardless of the strategies they are using to access them.

2. Concise message:

SMS or short message service helps provide the gist of your message to the consumer. This makes it super short and easy to read. Hence, busy people can give text messages a read while on the go. 

It is because of the flexible nature of text messaging services that:

• 90% of text messages are read within three minutes of delivery
• The average opening rate for marketing texts is 82%
• The click-through rate (CTR) of text messages is 10.63%
• Conversion rates through SMS marketing are 45% and it is ever increasing
• 75% of consumers opt for receiving text messages from brands. 
• 69% of customers prefer businesses that offer them the opportunity to connect via texts

Benefits of text message automation:

Now that you are aware of the prospects of text messages, here is a list of why you should automate your text messages. 

1. Personalization:

A hyper-personalized automation message can help you tap onto the potential of text messaging services. This is possible only with the help of text message automation software. Including the name of the customer along with the specific product or service they were/are interested in helps customers know that they are valued. 

Sending a triggered automation message can also help customers know more details about your company if you include a link to your website in the text. Based on their purchase behavior, automation messages can provide reminders for abandoned cart products and or services.  

2. Effective utilization of time:

Sending text messages to bulk phone numbers requires spending too much time on repetitive processes. This, in turn, increases the chances of manual error. To minimize errors as well as save the time of employees, automating text messages is the right thing to do. It will allow them to utilize the time on creative and technical aspects of formulating new marketing strategies that can help your business stay relevant in the market and one step ahead of your competitors.

3. Instant response: 

Customers expect an instant response regarding any issues. Automating text messages allows you to respond within a set time frame without any manual interaction involved. Thus, even if all your employees are involved in some other task, you can still retain your clients with a prompt message. This adds brownie points to your customer service. 

4. Improves business-consumer relationship:

Text message automation allows you to send important notifications to your clients. These include:

• Reminders for an appointment
• Reminders for abandoned cart products or services
• Delivery tracking status
• Progress status of any important process
• Updates about a product or service (based on their previous purchase)
• Launch of a new product or service
• New Sale
• Discount offers
• Promo codes, etc. 

This develops and nurtures long-lasting professional relationships with customers. It increases the chances of a referral and repurchase.

5. Access to feedback:

You can utilize text message automation to gain proper and accurate feedback for your products and or services. Sending your consumers a feedback form right after they buy a product or use a service is the surest way to do so. Automating your text messages ensures that there is no delay. So, the nature of the product and or service is fresh in the memory of the consumer. Moreover, the promptness of a business to reach out to a user to describe their experience gives a positive impression about your brand. 

Add a link to a trigger survey form that will allow users to describe their requirements for the products and services launched by you. This will help you launch new goods and facilities that are tailor-made to suit client needs, uses, and expectations. 

How do you automate text messages?

You can automate text messages with the help of text message automation software. Helium CRM helps you set up effective SMS campaigns through text message automation. We offer easy setup and automation of your campaign. The unique features that make us stand out among other message automation software include:

• Easy integration into other CRM and ERP platforms
• You can schedule automatic SMS campaigns on events, setting them to start and stop at a set time
• Easy tracking and analysis of SMS campaigns
• Offers a two-way SMS channel to open up communication for your business

Helium CRM can revolutionize your interaction process with your customers and lead them to your sales funnel.

Incorporate text message automation into your omnichannel marketing strategy for higher conversions. Automate your SMS campaigns to nurture your leads and gain sales. Get a demo of how automated texts work. Contact us for text message automation services.

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