The Importance of Tracking Your Social Media Marketing Results

Introduction:

The wide range of social media tools for marketing has revolutionized the face of digital marketing. It's no wonder that both SMEs and global enterprises benefit from it. We are sure you have already invested in it! 

But, if you are not tracking the performance of your social media marketing tools, it isn’t of much value. Without result tracking, your social media marketing strategy is like a ship without a rudder. Not only does performance analysis complement your social media strategy but also helps your brand grow as much as social media marketing itself, if not more.

Why is social media tracking important?

Most companies already know the importance of social media tools for marketing. Whether it is a B2B or a B2C company, more than 80% of marketers globally rely on social media as the most powerful marketing tool. However, the most common question they ask us is “do we need to track our social media performance?”. The answer is an absolute YES!

Coming to why social media tracking is important, keep reading this blog.  

We have compiled the reasons why tracking your social media is necessary. 

1. Individual campaign performance:

Social media analysis helps you to understand which campaigns are working for you and which ones aren’t. This helps you in 3 ways:

• It helps you upgrade your strategy and customize it in a way that gives results for your business
• It helps you save time and money on underperforming campaigns
• It helps you improve the results of the campaigns that are doing good in the market

2. Helps identify the right social media tool:

There is no dearth of social media tools. With so many options, it is wise enough to utilize them fully. However, considering quality is as important as quantity. 

Social media tracking helps you identify the right social media tools for marketing for your company. As a result, you can prioritize the ones giving you the maximum returns on your investment. 

3. Helps increase engagement rate:

Posting content on social media is not enough. Your followers have to engage with your content for you to reap gains from it. 

Social media analytics give insights into the following:

• The exact time when most of your consumers are active on social media. If you post content or conduct live sessions at that time, most followers will get notified instantly. 
• The type of content that is garnering maximum attention. 
• The demographics of your followers (age, gender, geographical location, preferences) and their purchase behavior. As a result, you will be more efficient in curating content that will grab the eyeballs of your consumers. 

A high engagement rate ensures higher lead generation and lead conversion rates.

4. Helps you identify your social media goals and perform accordingly:

Any type of marketing activity must focus on generating outcomes. But you can't set reasonable goals for your social media marketing if you don't spend the time to track your results. 

You'll be able to create objectives after you begin monitoring your social media outcomes. Your objective can have something to do with the volume of interactions you want to create or the number of admirers you want to win.

You can quantify your success only when you can measure progress. Tracking your social media results helps you in doing so.

5. Loyalty rewarding:

Analyzing social media tools for marketing can give you detailed information about your primary target group. This group usually comprises influencers and regular customers. With this information, you can reward your loyal customers and followers. This can be done in various ways like giving them a discount code, inviting them to events, or promoting them through your social media account. 

This loyalty reward can benefit businesses in numerous ways:

• Promotes customer loyalty
• Increases chances of repurchasing
• Positive reviews improve your brand image
• Increases your brand exposure

6. Ensures the use of the latest strategies:

Social media is constantly evolving, and so are the algorithms. Keeping up with the trends is important, no doubt. But what is also important is producing relevant content for your audience. What may have worked for your audience in the recent past may not work now. If you don’t keep a track of your social media data, you will keep on posting similar content in the hope that it will generate the same response as last time. It will only result in wasted ad spending. 

Hence, social media tracking ensures that you always stay up-to-date when implementing your strategies. 

7. Competitor analysis:

Keeping an eye on your competitor is important to retain your foothold in the industry. Once you understand the jargon of social media insights, you will be able to identify the key points of your competitors that are faring well. In addition, select social marketing analytics give you a detailed overview of your competitor’s performance on social media.

8. Cost-effective:

As described earlier, interpreting the efficiency of your social media tools for marketing helps generate increased ROI. Apart from that, it helps you distinguish the high-performing and low-performing strategies and campaigns. Therefore, you allocate your marketing budget in the most cost-efficient manner. 

The takeaway:

Social media tools for marketing are like a gun in your hand. Tracking the results stands for the ability to operate this gun. If you do not know about operating the gun, you will either not be able to use it in times of danger or you will end up harming yourself or someone else. 

This is exactly similar to social media marketing. If you do not implement the right strategy at the right time, it will have serious implications. Not only will it drain your time, resources, and effort, but may also create a negative reputation for your brand. 

Helium CRM:

With Helium CRM, analytics tracking has never been easier.

We integrate Google Analytics, Facebook Pixel, Google Ads, or GMB Insights to track all relevant data in one location. Hence, you can decide where to focus your marketing efforts more quickly. You can manage your campaigns and see all of your major deliverables in one place thanks to our single point of data analytics. 

For more details and queries, visit our website. 

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