Take Advantage Of Landing Page Tool – Top 6 Tools

There are many different types, sizes, and pricing of landing page tools.

Even though we may not like to admit it, after more than a decade of landing page design and conversion rate optimization (CRO), we've come to the conclusion that when it comes to creating, updating, publishing, and testing high-converting landing pages, you're only as good as your tools.

Landing Page Tools

For the majority of people reading this, all you'll need to get started developing, modifying, publishing, and testing landing pages is a solid landing page builder.

An easy drag-and-drop visual editor (for non-designers), one-click custom domain publishing (so you don't have to keep pestering your web developers), A/B testing capabilities, and mobile responsive designing are a few of the features that landing page tools offer to a library of templates to get you started.

But first, a short overview of our top six: 

1. Leadpages

With Leadpages, you can create eye-catching opt-in campaigns that gather leads, convert visitors into buyers, and link with all of your preferred digital marketing platforms, including Facebook advertising, Google Ads, and e-commerce. By comparing many versions side by side, you can fine-tune your campaigns using Leadpages for most effect, allowing you to keep what works and throw out what doesn't.

Yet another excellent product is Leadpages. You can design landing pages, pop-ups, forms, alert bars, and even checkout processes (a capability that Unbounce lacks).

Additionally, Leadpages is affordably priced.

2. Unbounce

"Unbounce makes it simple to create and test unique landing pages, pop-up windows, and sticky bars for websites. Faster campaign launches and higher post-click conversion rates are required.

The original landing page tools program was called Unbounce. They might be credited with creating the category.

It's still one of the best landing page tools available, even though the fact that we've used it for a variety of projects over the past few months. It's ideal for improving performance marketing campaigns, developing "coming soon" pages, collecting emails on-site, and outlining those challenging aspects of your product offering.

Unbounce also keeps adding features. To make your advertising dollars go further, the recently unveiled "conversion intelligence package" employs AI to guide landing pages.

3. Instapage

Using one of 200+ templates, Instapage enables you to build gorgeous, brand-consistent, mobile-responsive landing pages. Developers are not required.

Instapage is a useful force. Simple drag-and-drop landing page tools enable users to produce pixel-perfect pages. Unfortunately, the price was high. This makes it more of a tool for big businesses and agencies.

It is easy to set up and has a flexible editor. This will help you generate more leads at a lower cost.

Own your post-click experience and increase your conversion rates with Instapage, the most effective landing page tool for marketing teams and agencies, in the company's own words.

Also, there is no need for code when integrating your pages into your website. You can see that the page includes calls to action, and moving elements, and is also pleasing to the eye.

4. Shogun

When it comes to page builders, Shogun is the new kid on the block. Shogun was created specifically for eCommerce stores like Shopify, BigCommerce, and SalesForce Commerce Cloud, as opposed to other page builders.

Shogun also makes creating, deploying, and testing landing pages incredibly simple, much like the tools we described. But this time, rather than your service pages, it's for your product pages.

5. Optimizely

First things first, Optimizely is only available to business clients.

Why? Since the price was so high.

Optimizely offered a free plan and a lower-tiered alternative, but it no longer does so.  

It nevertheless made our list since it's a very strong solution for corporate companies and eCommerce stores who are serious about quickly and at scale A/B testing landing pages (or web pages).  

With the use of AI to move quickly, test new features, and customize touchpoints, think of Optimizely as A/B testing on steroids. Heck, it even enables you to do exclusion tests so you can run many experiments together on the same page and import data from other sources to better understand user behavior.  

6. Convert  

One of the fastest A/B testing tools available is called Convert.

A/B testing, split testing (page vs. page), multi-variant testing (different versions of the same landing page, each with a different set of modifications), and multipage tests are features.

Consider Convert as a less expensive option to Optimizely with similar features and results.

How does it perform? Convert interacts with the platform of your existing website (much like an exo-layer) and lets you edit your website using their editor before testing the modifications to determine which works better. To set up and the test requires some development experience.

Could you instead create your website?

If you only want to create a single-page marketing website with a clear CTA, landing page tools are a terrific option. It is best to develop your site, even if it is only a single page at first if you know you'll want to extend it shortly to a full website or even an online store. There are many excellent website creation alternatives, ranging from the more DIY-focused, like a self-hosted WordPress install, to the fast and user-friendly template-based solutions, like Wix, Squarespace, and Shopify, which share many similarities with the landing page tools we looked at.

Conclusion

Email campaigns and creating ads are not a cost-effective method and are also time taking. However, with the help of a landing page, you can increase the conversion rate and that too by saving on cash and time.

To get access to premium landing page tools, feel free to contact Helium CRM.

Follow us on

Facebook | Instagram