Social media marketing tools have changed our lives in less than ten years. The websites where you first posted your clubbing images have since been dominated by your mother's and your baby's pictures.
Excellent social media doesn't appear anywhere. There are more than a few mentions and a little amount of eternal content. Sadly, there isn't a secret to success in social networking. Like any other marketing plan, great social media is crafted, measured, managed, and based on a solid and clear strategy. You must stay current with the latest trend, methods, and tools to fulfill your strategic goal.
Social media schedulers reduce our burden and open the door for greater influence by making it easier for us mortals to stay active and engage on social media.
You should give the following marketing resources a major factor if you wish to freshen up your social media networks.
1. Buffer
Buffer began off as a Twitter scheduling tool. Currently, it works with all the main social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google+ (for the one person who still uses it.) Let's look at it.
With Buffer, you can do some cool things:
- Use the Chrome extension to share content while you're on the move or add articles and other web content to your Buffer queue.
- Automatically shortens shared URLs. You can link your accounts if you use Bitly
- Post original images and videos (or use ones pulled from the article you shared)
- Use analytical models to track the effectiveness of your material
- Plan out your postings so that they happen at different times during the day.
- Comment on posts using Buffer
- Expand the team
Without spending half your time logged into Facebook and Twitter, a social media dashboard like Buffer allows you to fill your social media feed with interesting and relevant content.
2. Biteable
An important factor of the game is creating content for social media. Good visual content may help you progress your campaign since it receives three times more engagement on Twitter than plain text does.
You can make interesting, funny, and educational short movies with Biteable to post on social media.
Biteable is a gift for anybody who wants to produce studio-quality content without having expensive resources like film or sound recording equipment since it offers a wealth of free video templates, footage, music, and animated scenes.
Biteable was created to be among the most affordable tools of its kind on the market and simple to use. The majority of features are accessible even with free accounts, and subscribing to Premium is often cheap, so why not add some more excitement and spark to your social media content by making a few quick, shareable videos?
3. Buzzsumo
A major component of marketing is research. You need to know what your competitors are doing and whether what you're doing is effective if you want to succeed and beat them out.
With the help of the social media marketing tool Buzzsumo, you may find out how well your content is performing and who is sharing it.
Sometimes you're fired up when you sit down to write content. Other times, it seems like you're pulling teeth and you're happy the deadline was fulfilled. Success cannot be guaranteed, but a social media marketing tool like Buzzsumo can help you improve your chances.
One of the most effective research tools available, it has the following features:
- Find content that is most shared on social media platforms - you may enter your own or another person's domain and see what has been shared socially.
- Track down influencers on certain topics.
- Get alerts based on keywords, domain, author names, brand names, or links.
- Keep close tabs on competitors and do an analysis based on their writings.
- Use it to look for keywords and popular topics that attract your target audience. It may be used to look for engaging new posts to share or to look for content ideas based on what's doing well.
- Buzzsumo Pro is a powerhouse for competitor research if you're willing to spend some money.
Bonus: A few platform-specific tools
If you use Twitter frequently, FollowerWonk can provide you with a thorough analysis of your analytics. Since the tool is a part of the Moz toolkit, it is worth looking into if you use Moz for analytics reporting.
Check out Tailwind and Buffer's new Pinterest scheduling tool if you use Pinterest often.
Facebook users who want to better understand their customers and community and develop engaging social media marketing campaigns must use Facebook Audience Insights.
Greater corporate reach and targeted solutions
Social media marketing tools, when used properly, have the power to transform your brand. You can create, curate, publish, schedule, analyze, and do so much more with the appropriate tools. Additionally, it translates into greater business by bringing in new customers, raising brand awareness, and boosting engagement.
Are you prepared to rule the social scene? Start stocking your toolkit with the proper equipment. Try a free trial of Helium or contact one of our social media experts right now if you need help deciding where to start!
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