Do you want to increase your conversion rates, but don't know where to start? Here are some common reasons why your conversion rates are low and some ways you can improve them.
1. Visitors Bounce Away
Your landing page is not relevant to the advertisement or it just doesn't appeal to your audience. You'll need to A/B test different messages and content to find out what your visitors respond to the best.
2. Visitors Don't Trust You Or Lack Confidence In Your Brand
Your site is not trustworthy, you don't have any customer testimonials, or perhaps there are negative comments about your product on the web? You'll need to build trust with your visitors by adding customer testimonials and positive reviews.
3. Visitors Don't Know What To Do Next
You don't have a clear call-to-action (CTA), visitors aren't sure what the expected outcome of their actions is, or maybe they can't find any information on your landing page? You'll need to test out different CTAs and make sure the information on your landing page is easy to find.
4. Visitors Can't Find What They Need
Your site is not structured, you have many pages of content or products with no clear distinction between them, or do visitors struggle to navigate from one section to another? You'll need to organize your website by grouping similar items together and focusing on creating a clear path for your visitors.
5. Visitors Don't Trust Your Website And Domain Name
Your web and email address is not professional, confuses people, or is difficult to use? You'll need to make sure they are easy to remember and recognize by using your company's branding in the design of your site and email addresses.
6. Visitors Don't Find Your Products Or Services Relevant
Your products and services might not be what your visitors are looking for, you haven't tailored the content on your site to fit them, or perhaps you've added too much conflicting information? You'll need to conduct market research and A/B test different messages and variations of content to make sure your site is speaking directly to your visitors.
7. Visitors Don't Trust (or Like) You
You use stock photos and generic images of smiling people, which make it seem like everyone is having a great time but doesn't resonate with your visitors or perhaps they see you as an impersonal corporation? You'll need to create rich and real content that relates to your visitors and a personal voice.
8. Visitors Can't Find What They Need Or Get Confused Trying To Get There
Your navigation is complex, has too many options to navigate from one place to another, or makes it difficult for your visitors to get where they want? You'll need to simplify the navigation structure by grouping similar items together and testing out a single-level navigation structure.
9. Visitors Don't Believe You Can Help Them Or Trust Your Claims
Your testimonials aren't from real customers, testimonials lack authenticity, the language in your claims is too exaggerated or generic to be believable? You'll need to add more authentic customer-written testimonials and avoid generic claims.
10. Visitors Don't See The Value In Your Product Or Service
You haven't clearly defined why you're different from other options on the market, your visitors aren't getting a good insight into how it will benefit them, or perhaps you've misaligned your value proposition? You'll need to test out different value propositions, use copywriting to make it clear why your product or service is better than another option on the market.
11. Visitors Don't See The Value In Investing Their Time
There's no incentive for them to invest more of their time into your website, perhaps you haven't created a sense of urgency or encouraged social sharing? You'll need to test out different incentives, calls-to-action, and social sharing buttons to make sure you are driving your visitors down the conversion funnel.
12. Visitors Can't Find What They're Looking For Or Get Lost On Your Site
You haven't created the clear information architecture, your content is too disorganized or you have more than one type of navigation? You'll need to test out different information architectures, create clear internal links between pages on your site and make sure you are only using one type of navigation.
13. Visitors Don't Believe You Can Help Them Solve Their Problem Or Trust That What They're Doing Is Secure
You haven't included visible security measures, perhaps your visitors don't trust that their information will be safe on your site or other elements on the page lack security measures? You'll need to test out different security measures, including badges and seals of approval.
14. Visitors Don't Know What They're Looking For
Your visitors aren't sure what they're looking for, the links on your site are too generic or non-specific, the way your navigation is set out isn't helping? You'll need to conduct user research and test different information architectures for your site.
15. Visitors Don't Understand What You're Offering Or How It Works
You haven't clearly defined what you're offering on your landing page, perhaps there's too much information, the information isn't written clearly or there's technical jargon? You'll need to test different value propositions and cut down on any unnecessary information. Need help turning over your conversion rates? Well, look no further! We at Helium CRM can assist you in automating your SMS and email marketing, as well as organizing your digital marketing systems. We provide marketing automation services so that you may focus on more essential matters while we handle the repetitive responsibilities of following up with customers and tracking leads, allowing you to devote your time and attention to more important things. We provide creative services that are second to none, and we can assist you in developing more successful marketing campaigns that will enthuse your sales staff with higher-quality leads. We know how important it is to have your business grow and thrive, which is why we're dedicated to giving you the tools you need to get there. We promise that with our help, you'll be able to achieve a better return on investment and see your company expand.
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