Myths About Marketing Automation | Marketing Automation Tool

19th July, 2021
Tags: Automated marketing tools, best email automation tool, Marketing automation in Canada

Automation is not a new concept, but it has become a buzzword in recent years. The truth is that it's been around for decades and its use continues to grow as businesses seek more efficient ways of doing business. Through this article you will come across some myths about marketing automation.

Marketing Automation allows you to have a more hands-free approach to your marketing efforts, while still achieving results. However, there are some myths that surround marketing automation that need clarification. For example, many businesses believe that marketing automation will take over their day-to-day operations and customer interactions. The truth is, your team can actually benefit from using marketing automation because it frees up time for them to be proactive in other areas of the company!

In this post, we'll debunk some myths about marketing automation so you can make the most informed decision when considering how to best utilize this valuable tool. Let's get started!

1. It's expensive, particularly for small businesses

Companies think marketing automation is only for large businesses. It's much easier for larger companies to invest in marketing technology because they have a high revenue stream. However, it is possible to find affordable options that are specially tailored toward small businesses. You can still enjoy the benefits of marketing automation without having to break the bank! Depending on your business requirements, you can customize the features you need.

2. It will do all of the work for me

Thankfully, this misconception is starting to fade away! Many marketers believe that with all of these automated features, they're going to be off on an island somewhere and not have any interaction with customers. This couldn't be further from the truth! You'll see results faster and your expertise will make you more valuable than ever before. But the automation to function smoothly needs you to work.

3. It's too complex for my team to learn

There are many different providers that offer marketing automation software and each has its own unique interface. The learning curve is a little steeper than other tools such as social media management platforms, but once you get used to it, you'll find that your time spent marketing is much more efficient! If you're determined to use marketing automation, there are different providers that offer very easy-to-use dashboard systems for building automated drip email campaigns. Don't let yourself get frustrated at the outset, take your time to learn how it works and you'll quickly become an expert!

4. It will spam customers

False! Marketing automation allows you to send emails at optimal times, meaning that your customers will be more likely to open and read them. The automated features help you achieve this by analyzing customer data and sending the right message at the right time. The concept that your customer will be over-flooded with messages is wrong.

5. It does not require a Marketing Strategy

Most marketers think automation will do their job. If you want to see results from marketing automation, you will benefit from having a well-thought-out strategy. Even though some of the features can help automate certain aspects of your marketing efforts, creating an actual plan is crucial for success!

6. It's beneficial for Email Marketing

This is the most common myth everyone believes in. Marketing automation is beneficial for any type of marketing, it can do so much more than take care of certain aspects of email marketing. You can also use this software to automate other aspects such as social media and content creation.

7. It will limit personalized Content

It's natural to think that automation will create robotic and impersonal content. Marketing automation allows you to send personalized messages based on customer data, so your customers will receive only the content that is pertinent to their specific needs. Some of the automated features in marketing automation might not work for your specific business. Fortunately, most firms that provide this service allow you to customize certain options specifically tailored to your company's needs! Now isn't that convenient?

Conclusion

To sum it up, marketing automation is a great resource for any business that wants to focus on building its brand while still achieving results. Spend some time researching all of your options so that you can make an informed decision about which software is best suited for your company!

With a marketing automation platform in place, you'll be able to save time while achieving better results! In most cases, it also provides more ROI by freeing up valuable resources for other areas of your business.

All in all, if you take the necessary steps when setting up a marketing automation platform for your business, you will see positive results faster than ever before! It will make customer relations much easier and save valuable time which means you can focus on other areas of your company that could benefit from it. Without any further delay, contact Helium CRM today to enjoy the benefits of Marketing Automation for your business.