Marketing Automation and its ROI

Marketing automation is a buzzword that has been around for years, but it's still unclear to some people what the term means. Marketing automation is all about making marketing tasks easier and more efficient. It can do this by automating repetitive tasks, such as email follow-ups or social media posts. But before using it let us first understand what is marketing automation and its ROI

A recent study found that marketers who use marketing automation see an average of 27% higher customer conversions than those who don't. This means that if you're not using marketing automation yet, you may be missing out on a lot of potential customers.

What does automation mean in marketing?

It's no secret that with Marketing Automation software, almost all your business tasks can be automated.

Marketing automation software helps marketers execute all of the repetitive tasks involved in acquiring, nurturing, and converting leads into customers with greater speed, efficiency, and consistency. By automating lead tracking, lead scoring, nurturing, and sales follow-ups through email, social media, and more marketing automation platforms help companies achieve their marketing goals. Marketing automation can also include email campaigns, social media promotion, and other tasks.

Here's an example of Marketing Automation in use:

When a customer subscribes to your newsletter, or registers for the first time, the welcome message customized for the user with a discount or coupon code can be automated by the software. It can automate routine processes like following up on your website's query form submission. The emails that people receive from websites frequently include links back to the site where they submitted the form.

The goal of marketing automation is to increase customer engagement by automating repetitive tasks that are often time-consuming. This frees up staff time which leads to an increased ROI for marketers.

Marketing automation and its ROI

The ROI of marketing automation is a topic that has been debated for years. Some say it's not worth the investment, others say it can't be measured. The truth is that marketing automation provides real-time results with measurable data to determine success.

Here are three key benefits of marketing automation:

1) It allows you to measure your return on investment (ROI)

2) You save time by automating tasks, and

3) Marketing Automation improves customer service and satisfaction rates.

Let us show you how investing in a marketing automation platform will provide an invaluable return on investment.

Lead nurturing is another name for prospecting new leads and converting them into customers. Marketing automation software helps in lead nurturing by automatically following up with potential customers who express interest in your product or service.

Lead nurturing emails are predefined templates that follow a particular sequence of prompt responses to specific customer actions, such as clicking on a link or filling out a form. These templates allow the system to determine when to send subsequent emails, how they should be customized, and what order to send them in. By setting up an effective marketing automation process you can save staff time and resources. This increases ROI for your marketing programs dramatically!

When customers make an online purchase, they're not finished making a purchase decision; it's just the beginning. If you provide an excellent experience with follow-up communication after a sale, your customer will prove to be loyal to your brand. Besides getting new customers, you retain your existing customers. Marketing automation boosts customer loyalty.

The only way to truly measure ROI is by comparing it to an alternative scenario. For example, let's say you send out 10 email campaigns without automation software and find one new lead each time. That means you could be missing out on up to 9 other leads per email campaign. By using marketing automation, you can track sales conversions more effectively and thus measure your return on investment much easier.

Marketing automation allows you to get detailed reports for email campaigns, referral traffic, and sales. The report includes all the important metrics about leads such as lead source, date range, campaign name etc., in addition to some of the most important sales metrics like conversion rate and revenue per sale. In addition to this, the advanced reporting tool provides different graphical representation: bar chart and pie chart - so that it is easy to understand at a glance how well your marketing initiatives are performing. Hence, you can measure and analyze the performance as well.

If you want to see better ROI from your marketing, automation software is the way to go. It will help in changing how your team and business performs by making it easier for them to do their jobs. Take advantage of these benefits today!

With this in mind, it's understandable that now you're on the hunt for a new marketing automation software. You want to see an ROI that is better than what your current solution can provide and so do we! That’s why Helium CRM has been designed with the sole purpose of helping companies increase their sales through smarter marketing efforts. If you haven't tried our product yet, sign up for a free trial today! Visit heliumcrm.com to know more.

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