First off, let's discuss what SMS Marketing actually is. SMS Marketing is a form of marketing in which a business sends out text messages with promotional content to the customers on their customer list. That's it, it's as simple as that.
And as for the question of SMS Marketing being effective, SMS Marketing highly effective. Depending on whom you ask, the chances of an SMS message being opened is anywhere from 90% to 98%. That's a very high percentage for something that's so simple, and it only goes up if you decide to get creative with your campaigns.
Why is SMS Marketing Effective?
So if SMS Marketing is so effective, it's probably only right that you wonder why this form of marketing works so well. And to be honest, there are a number of reasons as to why it works. The first reason has to do with the very nature of text messages themselves.
Text messaging is an extremely personal method of communication, which is why it has become so popular. When you receive a text message, you feel as if the person on the other end is talking directly to you. Businesses know this, which is why they use SMS Marketing in the first place- because it's personal.
Another reason has to do with how quickly text messages can be sent out. With all of the technology available, websites are able to have text messages sent out on their behalf within mere minutes. You can't really get any faster than that!
And then there's the fact that customers love these sorts of personal, one-on-one interactions with businesses. For example, did you know that around 70% of all customers see SMS Marketing as an effective form of communication? And that around 40% of all customers are more likely to do business with a company if they offer SMS Marketing?
And these are just the figures for existing customers. These same sorts of statistics hold true when it comes to potential clients as well. So SMS Marketing is very effective indeed?
How Can I Use SMS Marketing?
As is probably drilled into your mind by now, SMS Marketing is very effective. And if you own a business, it only makes sense that you'd want to make use of this form of marketing. But how do you go about doing so?
The first thing you need to do is find yourself the right provider for your needs. There are many companies out there that offer their SMS Marketing services, and you're sure to find something that fits your particular needs.
As for the actual content of your messages, you'll want them to be as personal as possible. You can't really go wrong with sticking with things like order updates and reminders- it's all very straightforward. But try getting a little creative.
You could, for example, send out quotes from famous people with a link to your website. Or maybe even include some coupons or special deals in the text message itself- that way they'll have no reason not to check it out!
When Should I Use SMS Marketing?
SMS Marketing is effective, and it can be used by anyone. But there are some particular times that you should send out text messages if you want the most success from your campaigns.
The first thing you should do is send out a text message follow-up after someone has visited your website. Once they leave, try sending them a text message asking them how their visit was.
This is an easy way to get information from the customer himself. And if you've done your website properly, they should be more than happy to give you feedback!
You could also try sending out text messages when doing special promotions or discounts for new customers. People love getting something extra for free, and you can be sure that they'll tell others about your company if they receive something like this.
In conclusion, with so many people using text messages these days, you might as well take advantage of it. The takeaway from this blog is that SMS Marketing is effective and can help you to grow your business! Plus it's easy to do and doesn't cost much, portraying the sheer beauty of digital marketing.
If you're looking for help with automating your SMS and email campaigns and altogether organizing your digital marketing systems, we at Helium CRM are here to help! We provide marketing automation services, where our system covers the repetitive tasks of following up with customers and keeping track of leads so that you can use that time on more important tasks. Our services are unrivaled, and with us, you can develop accurate campaigns and inspire your sales team with better, promising leads. With us at your side, you’re sure to attain increased ROI and watch your business skyrocket to success!
Do contact us, and we’ll help you set up the best marketing automation system!
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