Marketing Automation is still a fairly new concept in the world of marketing, but it has already proven to be incredibly useful for businesses. So how does marketing automation help marketers ? It helps them save time and resources by automatically sending out messages that have been pre-programmed with users' needs in mind. Marketing automation also lets you create personalized emails based on what someone's interests are or if they're a recent customer who might need extra help getting started using your product.
Do you need Marketing Automation for your business? You may have found yourself pondering over the question often. This blog will discuss the basics of marketing automation including what it is, and how marketing automation can help marketers in their day-to-day activities.
What is Marketing Automation used for?
It is the process of automating repetitive marketing tasks. Marketing automation software reduces the time required for repetitive and manual tasks, which allows marketers to focus on more important work.
In today's marketing world, marketing automation will not just boost your sales, but increase efficiency. Businesses that use marketing automation outsmart the businesses that don't.
Marketing Automation is used for many repetitive marketing tasks, such as:
- Sending emails to your subscribers based on specific triggers. For example, sending an email when someone subscribes to a blog post or clicking any CTA button below the article.
- Tracking website visitors and their actions using heat maps and click maps. This helps marketers in understanding what's working well, your customers' online behavior, and where they need improvement. It also helps in better optimization of user engagement.
- Reaching out to potential leads with personalized marketing content at scale through dynamic fields on landing pages like live chat messages or one-time offers about discounts/promotions from that person’s inbox without requiring manual intervention by the marketer again and again. Automation helps you to provide the right content to the right person over the right platform.
Benefits of Marketing Automation
Here's an example of an Automation Software in use. A customer visits your website and browses some products and leaves without making a purchase. An email will be sent to them reminding them about the products, any upcoming discounts, or other customers reviews on the products. So, with the software in use, you do not have to make repeated calls or formulate a mail to reach your customers.
We have discussed some of the many benefits you will enjoy once you get your hands on Marketing Automation software.
- It saves time - The biggest advantage of using Automation software for marketing is it saves time. It can reduce repetitive, manual tasks by up to 90%. Instead of spending time manually managing marketing campaigns, marketers are able to focus more on the other aspects of their work.
- Enhances customer relationship - It goes without saying for any business to thrive Customers should be at the center. If you have a happy customer, he goes on to share the positive experience with everyone, motivating others to trust your service. With Marketing Automation software, the customer is put at the center of every marketing action which creates a better experience that will keep them coming back to your business.
- It saves money - Automation frees up resources and reduces costs due to the large number of repetitive messages sent every day. Considering that email sends are costing businesses an average of $36 per one hundred emails it helps save lots on marketing costs.
- Helps in identifying and nurturing leads - Marketing Automation helps identify a lead depending on how they interact with your products, and with scheduled follow-up, you can send them emails at proper intervals. You do not have to worry about missing out on following up with a lead. With a steady stream of personalized communication, you'll get more leads and customers.
- Campaign Management - Companies can manage the email campaigns, or text campaigns effortlessly by scheduling them beforehand. Businesses can target customers across multiple channels.
How does Marketing Automation help Marketers?
Marketing automation also provides benefits focused on marketers themselves. With marketing automation software, you can set up automated processes that make it easier for all departments in an organization to interact with customers. This cuts down on delays caused by manual workarounds or traditional email exchanges between team members across different platforms. Marketing teams have access to data about their prospects from various sources so they are able to identify new leads as soon as they occur without needing someone else's
If you look at the bigger picture, it will increase the efficiency of your work, gives the customer more personalized experiences, and all the while increasing your revenue. In the coming years, Marketing automation software can help change the face of marketing and the outcome of your business.
If you're looking for a way to increase the efficiency of your marketing team, or if you simply want to change how your business operates internally - whether that means increasing digital lead generation or just changing how people communicate with one another - then it's time to start thinking about investing in marketing automation. It will take some work upfront, but once set up this tool can help transform your company and make everyone on staff more effective at what they do. Helium CRM is one such software that helps automize your marketing activities and make the whole process easier for you and engage better with your customers. Don't let anything hold you back; sign up for our free demo today!
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