Get An Idea About Different Landing Pages Tools

The landing page is a particular section of the website created for a specific reason. It is like an online business card that contains all information.

The purpose of the landing page is to promote and sell businesses. In addition, you can use them to sign up customers to the email list, as well as target specific audiences.

Do you want to make your work easier? Or reach your target within a specific time frame? If so, then opt for a page builder.

Creating a full website requires a lot of work. However, with the help of landing page tools, you can reach your goal easily. It helps you in building a site within a few hours.

The term landing page is quite appropriate to its name. As it is the page where a visitor “lands” after clicking a link.

Moreover, these links are present on the web across different platforms. For Example, YouTube, Facebook, Twitter, Google Ads, and many more.

Unlike web pages, the focus of a landing page is to create a call-to-action tone.

As a business owner, the primary work is to increase sales. Moreover, you need to achieve it by keeping other parameters within the safe limit. This is only possible with the use of a landing page tool.

So now, let's focus on the different aspects that would help you to frame a landing page successfully.

What should a landing page builder include?

Well, a good landing page is very engaging. It provides all the necessary information about your products and services.

More specifically, there is a call to action that prompts people to join in for more information.

This is a great way to capture leads and convey messages to target specific audiences.

You can create your landing page with the help of CMS or can opt for something simpler but steady.

In simple words, to make a good landing page, you need certain features. These are:

1. You need an app that helps in creating a great landing page but without complex coding.
2. The app should have templates of landing pages for common concepts. Thus, there is no need for you to start from the very beginning.
3. You should use a call to action statement of your choice. It can be for selling your products, collecting emails, or a call from the customers.
4. The app should have some tracking mechanism. This would help you to get an idea of how the marketing efforts are performing in the digital space.
5. It should include an option to use a custom domain for the site.

No doubt, a good landing page builder has a lot more options. However, these are a must.

With the help of such tools, it will be easy for you to create a landing page within a couple of minutes.

Above all, the best landing page tool should offer a good value for money. So, why opt for something expensive? You can get it all within a particular budget.

Moreover, a higher price tag is only appropriate for exclusive features.

How is a home page different from a landing page?

A handful of things make a home page different from a landing page. Listed here are the options included on a home page.

1. More links

Do you want to convert your leads to permanent customers? If so, use more links. On the home page, you will find many links. Furthermore, there is a proper distribution of links in the content.

Compared to that, an optimized landing page usually includes fewer links.

2. Reflects the purpose of the audience

Many audiences who visit the home page have not decided on what they want further. However, the people who end up on the landing page have shown interest in your services.

3. Wide CTAs

A home page is the primary hub of your business, from which users can navigate other sections of the site.

The homepage has several works to do, so they have less distinct CTA. For example, “click here”, “learn more”, etc.

However, a landing page has a single goal, and it is to convert the audience into successful leads. This is the reason they use wider CTA's. For example, “free download e-book”.

Conclusion

Email campaigns and creating ads are not a cost-effective method and are also time taking. However, with the help of a landing page, you can increase the conversion rate and that too by saving on cash and time.

To get access to premium landing page tools, feel free to contact Helium CRM.

Follow us on

Facebook | Instagram