The era of single-channel marketing is over. Marketing professionals now have access to several touchpoints via diverse mediums. To provide the best experience, customers also expect businesses to use all of them.
When used in conjunction with social media marketing, SMS campaign tools can help you reach customers and potential customers in real-time with pertinent and persuasive messaging.
What is an SMS Marketing Campaign?
An SMS marketing campaign provides limitless chances for sending your clients a mass text message with the message from your business. A well-thought-out bulk SMS campaign is a tried-and-true method for informing customers of impending deals, events, and promotions. Financially speaking, SMS message advertising used to be a quick and affordable way to reach clients.
With the click of a button, you may reach millions of clients at once and send out bulk SMS messages. Therefore, why would you spend a lot of money spreading marketing information through other print or digital media? Mobile SMS campaigns are designed to use text messages as a marketing medium to create brand awareness, improve client retention, and ultimately increase sales.
Best Top SMS Campaign Tools
Never send without a clear opt-in
Likely, you already get customers' phone numbers. That does not imply that you should begin messaging them in bulk. SMS text marketing necessitates a clear opt-in, much like email marketing does.
On your website or other online platforms, you can request customers' consent to receive text messages. However, you should receive a text confirming that they do wish to subscribe before you start sending.
Sending a single SMS (and only one) to thank them for subscribing and ask them to confirm they are opt-in with a simple Yes or No is one approach to achieve this. You shouldn't text them again if they don't reply. And don't text them again if they reply "No."
Include a disclaimer with the opt-out instructions
This is a recommended practice for all marketing communications and is frequently required by law. However, it's crucial for more intrusive means like SMS. The likelihood that someone will unsubscribe from your SMS instead of buying something from you is higher.
Even for transactional notifications like shipping updates or appointment reminders, you should include an unsubscribe link. Not everyone prefers to get this information by SMS.
Your unsubscribe rates will be higher as well because SMS open rates are consistently considerably higher than email open rates. If you notice a rise in unsubscribes after a message is sent out, don't become alarmed.
Do track the development of your unsubscribe rates. You can build an unsubscribe baseline once your SMS marketing campaign has been fully launched. Compare all upcoming communications to that baseline and search for any unusual findings. If the number of unsubscribes is exceptionally high or low, examine the message to determine what caused the shift in the result.
Tell who you are
You can't simply assume that your customers are aware of your SMS contact details. This implies that they won't recognize the number from which your communication is coming and that it contains no inherent identifying information. You must introduce yourself right immediately if you want them to listen past the first few words.
Send at the proper moment
The ideal moment must be selected for any marketing message. However, it's crucial for SMS. People are more likely to have SMS notifications enabled, therefore this is the case. You can't rely on this, even though some individuals put their phones on Do Not Disturb when they don't want to be disturbed.
The last thing you want to do is to interrupt your customer's sleep with a marketing offer. Additionally, likely, your clients don't want to get messages during supper.
The good news is that area codes make it pretty simple to determine the time zones of your target audience. Choose a suitable time and send it out in stages by time zone rather than blasting it out to everyone at once.
Sending SMS messages soon after an appointment is another excellent choice if you own a brick-and-mortar firm. The customer is already thinking of you and you are aware of their activity level.
Be aware of the character count
160 characters are the maximum for SMS messages. When you have to identify yourself and give an opt-out option, that's not much to work with. You must be certain of your message and avoid wasting any characters.
Use links to rapidly fill in the details of your message after getting to the point.
Start Using SMS Campaign Tools Now
With Helium, you have access to these 5 SMS marketing solutions to others.
With the free-for-life plan, you can start using chat marketing right now for nothing.
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By upgrading an SMS marketing phone number, you may add SMS marketing tools to any PRO or Team Plan in Helium!
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