It’s 2023 and email marketing still remains a top choice for business houses. This is why more than 290 billion emails are sent daily. So you must take steps to stand out from the other emails that your customer receives on the same day as yours. Also, you must invest in your email campaign so that no time is wasted on emails that aren’t being read, opened, or acted on. A strong but ineffective email marketing campaign can effectively kill your business but we have outlined a few tips that can help you avoid the pitfalls.
1. Sending emails from donotreply@yourdomain.com
We start with the sender’s name. It is the top reason why many emails are left unopened. Mails from No-reply@ or DoNotReply@ feel unwelcoming and uninviting. Instead, use an address that customers can respond to; attaching phone numbers and social media handles are also great options. Even if you are not the one sending the email, if you are a top leader of your company, people will deem you as the face. So add a name and a personal touch to your email marketing machine for competitive advantage and better engagement.
2. Do Not Ignore Mobile
This will be a grave mistake indeed considering the amount of time people spend on their phones. To give you numbers, more than 40% of mobile users check their phones four or more times on a daily basis. So, having a mobile-friendly email marketing strategy is not just nice, it’s a must! However, many businesses simply do not have an email campaign that is optimized for phones. If you are one of them, then that could be a reason why your emails are not engaging people despite having the right or relevant message.
3. Avoid a ‘One Size Fits All Approach
This is an approach that is inapplicable to most spheres of life. As far as business and marketing are concerned, this does not work and to be honest, it never really did! If there’s one keyword that has remained relevant since the beginning is relevant itself. So, your email messaging must be targeted at your audience and answer their queries or provide food for their thoughts. The point is you have to segment your email campaigns. Segmentation can be basic or it can be complex. Some ways for segmentation include
- Industry
- Interests
- Habits
- Job Title
There are of course many other possibilities. Segmenting your messages into groups and customizing accordingly yields higher click-through rates and more engaged customers.
4. Avoid Complications
Your emails must be thoughtful but not to the point where it becomes too much to read. For example, if one single mail from you contains too many offers, the reader can become stressed and will be less likely to convert. This is what we call the paradox of choice. Instead, you can have one message with a clear call to action. Your reader need not think too much and will either take an action or they won’t.
5. Hiding the unsubscribing link
People have various reasons to hit the unsubscribe link and make it easier to find rather than hiding saves time and frustration. This shows that you respect your customers and their decisions enough to let them go. This might also make them miss your products and services and bring them back. Email marketing will remain a viable option for a greater part of the future. So for the long run success, you must avoid these email marketing mistakes. Another bad idea is following the wrong metrics but how to know that you’re on the right track? Helium CRM can help. Our automated email campaigns can effectively nurture leads and provide seamless connections with clients.
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