A website serves as a connecting link between your company and consumers. A well-structured website can serve as a platform for enhancing your company’s relevance in the market. Even so, coding and building a website by yourself can be a difficult endeavor. But with Helium CRM, one of the leading website builders in Canada, you can take the lead.
Here is a comprehensive guide by us that you can go through to build your website.
What are the qualities of a good website?
Remember, a well-designed site can serve as a foundation for raising your business's importance in the marketplace. Hence, a good website is one that engages the attention of your consumers and brings in more traffic. A good website has the following qualities:
- It should give a clear picture of your company (the services or products that you provide)
- It should have a balance between content and visuals
- It should cater to the target audience
- It should be easily accessible (in this context, the URL structure is important)
- It should allow the user to have a smooth and easy experience while browsing through the website
- It should have a clear call-to-action or CTA
- The results should be trackable
- It should be regularly updated to meet new trends and demands
What should I look for when building a website?
Now that you know the qualities of a good website, it is important to incorporate them. Website builders in Canada follow a standard rulebook. We have compiled the major factors in the rulebook for you in this guide. Keep in mind the following points when building your website or reforming it.
1. Decide the purpose:
Before you build your website, you need to know its purpose. This is the most important factor where most businesses go wrong.
You need to know the exact purpose that your website should serve. Whether you want to boost your sales or you want your company to reach out to the mass – you need to be very specific.
Without a well-defined target, it is easy for websites to fail and become stale.
2. Chalk out primary user groups:
Which group of people are most likely to visit your website and recommend it? You need to know this! You need to chalk out your primary user groups so you can build a target-specific website.
Website builders in Canada give a very important tip regarding this.
You will miss out on garnering traffic if you only consider your clients among the target group. You need to reach out to a wider audience to increase your sales revenue. So, you have to consider user groups for your website that will most likely benefit from your product or service.
3. Strategize:
A proper strategy that allows you to link relevant pages and content is important. Once you know your goal and sort out your primary user group or groups, the process becomes easier. Draw a sitemap where you can methodically link relevant pages. So, when website user is going through your website, they find it handy. The website should directly land them on their desired page.
For example, if a user is browsing through your products or services catalog, there should be a landing page tool to guide them to the online cart or wishlist. It should not be difficult for a client or a potential client to be directed to your buying counter, or, they will leave. It will lead to an increase in the web page bounce rate.
4. Mobile friendly:
According to website builders in Canada, at least 60% of website traffic is generated by mobile users. So, making your website mobile-friendly is non-negotiable. The mobile user interface is a mandatory aspect you simply cannot miss out on.
Reputed website builders in Canada will never compromise on this.
5. Communication:
Your website serves as a connecting platform for your business and its customers. So, it should provide ample room for communication.
Live chat widgets serve the purpose. Accordingly, the website can direct them to the appropriate link.
You can also communicate with your consumers in the following ways:
Newsletters – These will help engage your consumers.
Reviews – Through your website, you can ask your customers to leave reviews on your site. It allows you to gain valuable insights into your product and service and gives you the opportunity for improvement. On the other hand, it attracts new buyers.
Forms – Product or service review forms, requirement forms, grievance submission forms, and the like make your customers feel valued.
6. Visual branding:
An absolutely non-negotiable aspect that can make or break your website traffic.
Firstly, your company logo should stand out. It should represent your brand in the digital world.
Secondly, your website page should be visually appealing. A central theme should apply to all connected pages. Keep a balance between written content and multimedia content. It will make your website viewers stay on the page longer.
Pro tip from website builders in Canada: compress the graphics and multimedia on your website to a standard size. Or else, the loading time of your website will give you a low ranking on search engine result pages (SERPs).
7. CTA (Call to action):
Direct your users to take an action when they are visiting your website. A clear-cut CTA is more likely to allow user engagement.
For example, when a user visits your website, you can ask them to subscribe to your newsletters. The hyperlink should be workable and have an easy landing page. So, when they click on the “subscribe now” hyperlink, they should be automatically directed to the name and email submission form.
8. Social proof:
Make sure to add your company credentials, customer testimonials, etc. to your website for potential clients to know your company. You should mention the key values and work ethics of your company and why users should choose it.
Other relevant details to incorporate – experience, client pool, etc.
9. Scalability:
Connect your website to an analytical tool (for eg., Google analytics). It will give you a clear idea of the metrics and help you figure out the following –
- How effectively your website is performing
- Areas of improvement
- Efficacy of lead conversions via the website
10. Website testing:
Test your website’s functioning.
Program it such that all lines of communication reach a single point of contact. This will allow easier and more effective management of your website data.
Why choose us?
Helium is the perfect developmental platform for non-coders. With Helium CRM, website building becomes easy and swift for you. Integrated professional templates ensure that you never run out of options. Easily drag and drop elements into places, create custom forms, and collect data with the in-built website builder. You can connect it with the Google Analytics tool for efficient analysis of your website performance.
Helium is one of the best website builders in Canada and has served more than 500 clients successfully. Visit our website for more details.
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