You’ve heard it a thousand times before: marketing automation is the future of digital marketing. But what does that really mean? Marketing Automation is a system that helps marketers to run their campaigns and grow their businesses. It allows them to do marketing tasks like sending emails, creating landing pages, managing social media, and much more. The Marketing Automation helps companies to automate certain tasks and improve their marketing campaigns. The tools are designed specifically for the needs of inbound marketers. Marketing automation can be used by small or large companies at any point in time. It has been proven that these tools help increase ROI to a great extent. Read on to learn about 7 problems that can be solved using marketing automation.
Marketing Automation has changed the way many people look at marketing forever. In this article, we are going to discuss 7 common problems that can be solved using marketing automation:
1. You're having a hard time organizing data
It gets overwhelming to arrange all the data in one place, your customer information, prospective leads, ad campaigns, etc. But it is very important for a marketer to have the data in one place and able to analyze it from time to time to update it.
Marketing Automation software helps companies to organize the data they have. The automated content allows marketers to find all their marketing reports in one place and make sure that it is updated every day with fresh leads, prospects, and contacts information.
2. Lack of consistency in brand presence
You contact your customers across multiple channels. When your customer visits you on your website, or subscribe to your newsletters it is important they see the same brand identity. Failing to maintain consistency in brand identity will hit the axe hard on your business.
Marketing Automation allows you to stay consistent with the same message wherever your audience is. You can automate social media posts and email campaigns in a similar template and visuals so that they are always publishing at a regular interval, which makes it easier for prospects to see what's new from your company and identify your brand.
3. It’s hard to estimate ROI
If you have been doing marketing for some time now, then you know how difficult it is to measure returns on investment (ROI). In most cases, this leads many marketers into making an assumption about their success or failure in achieving certain goals by looking at their website traffic stats only. This practice can often lead businesses astray when measuring actual sales conversions and other metrics that give them better insight as to where they stand financially. Integrating Marketing Automation can automate ROI reporting.
4. Poor Customer Retention Rate
Forget about turning a lead into a potential customer, we all know what is even more difficult is to retain an existing customer. Nobody wants to lose an existing customer at any rate.
Marketing Automation software helps to regularly keep in touch with the existing customers. It is one of the best ways to improve customer relationships. You can send personalized triggered emails after they take a certain action, or send them follow-up emails. This makes your customers feel valued.
5. Slow Sales Cycle Times (i.e., it takes too long for sales prospects to become paying customers)
This is a common problem faced by many marketing departments, and the reason could be that they are not targeting their prospects correctly. Marketing Automation helps you recognize what your customers need so that it is easier to sell them products or services.
Many companies have found success with using email campaigns followed up with triggered messages from Helium CRM for example.
6. Having difficulty following up with leads
It is said that it takes almost 4 follow-ups from a company to turn a lead into a successful customer and one of the most common failures for this are forgetting about calling them on time.
With Marketing Automation software, this problem disappears as these tools provide automated follow-ups in scheduled time. This is a way to automate the process of following up with leads. If you are asking your prospects for feedback but never hear back from them, Marketing Automation can help by automatically sending an email requesting their opinion and getting feedback on your offer.
7. Manual process
Imagine a day at work when you have to manually update the Excel sheet filling in with details of clients, and potential leads, update your Google calendar with meetings, create links, share them with your employees, how much time does it take? These things consume time which you can utilize in developing a strategy.
Marketing Automation software helps marketing teams to automate this process. You can set up a template for email alerts or social media posts and then all you need to do is press "send". The automation will allow your employees without having any experience in marketing, strategy, or digital campaigns, to create the content for you that they would like to share with their audience on social media. Your Google calendar can be synced with employees, and everyone will be notified of meetings and work updates.
There are many more problems that can be solved with the help of marketing automation apart from the ones mentioned above.
You can't afford to be without marketing automation software in your business. It will help you change how your team and company perform so that you never fall behind again. The right digital marketing strategy is essential for success, but it's not enough on its own. Marketing automation helps automate a lot of the repetitive tasks involved with online sales, like sending email campaigns or re-marketing ads based on customer behavior.
If all this sounds too complicated for you, don't worry! We're here to simplify things for you - it’s time to get on board with Helium CRM. From creating your own website to running marketing campaigns to measuring them, Helium CRM helps you with all of it. Just give us a call at +1-(437)-774-8787 or shoot us an email at contact@heliumcrm.com and we'll get started immediately! Visit our website to know more.
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